Chinese makeup brands have gained a loyal fan base in recent times, thanks to their excellent cosmetic products and visually stunning packaging.
Just take a look at the renowned Florasis eyeshadow palette, featuring intricate phoenix engravings!
It’s about time you reserved some space on your vanity table for the finest Chinese makeup brands.
Feeling overwhelmed by the vast array of C-beauty options? Unsure of where to begin?
Read below or follow me on Youtube 💓
Perfect Diary-完美日记
Perfect Diary, a makeup brand in China, has managed to achieve significant popularity and recognition within the country’s beauty industry. Despite the longstanding dominance of Western beauty brands, Perfect Diary emerged as a hidden gem that captured the hearts of makeup enthusiasts.
This Chinese brand gained attention due to its unique combination of wallet-friendly prices and exceptional product quality.
Perfect Diary made a breakthrough in 2019 when it claimed the top spot in China’s beauty industry, surpassing its Western counterparts. This achievement helped establish Perfect Diary as a brand to watch out for, known for its innovative approach and ability to cater to the evolving needs and preferences of Chinese consumers.
With a keen understanding of the Chinese market, Perfect Diary introduced co-branded collections that resonated strongly with makeup lovers. These collaborations with popular franchises and characters, such as the iconic Cardcaptor Sakura collection, propelled the brand’s popularity not only in China but also on the global beauty scene.
By offering unique and limited-edition products, Perfect Diary successfully created a sense of exclusivity and excitement among beauty enthusiasts worldwide.
Must-Have Products from Perfect Diary
Perfect Diary has a range of popular products that have contributed to its growing success and loyal customer base. Here are some noteworthy recommendations:
Perfect Diary has this super cool eyeshadow palette with cute animal designs on the packaging.
Chinese girls love it so much that some just buy it to collect all the different looks.
Whether for everyday wear or special occasions, the palette’s shades offer versatility and allow users to create stunning eye makeup looks.
The palette’s ability to add subtle shadows and depth enhances the overall impact of eye makeup, making it a must-have for makeup enthusiasts.
If you want to know more popular Chinese makeup palette, I made this article for you!😊
Another popular product from Perfect Diary is the PERFECT DIARY README LIQUID LIPSTICK.
#019 Shy, Just hearing the name feels like being touched right in the heart❤️ A non-fluorescent orange-pink hue that looks okay even on bare lips Both obedient and sweet, like a well-behaved, clever high school girl.
Looks good as blush too, capturing the atmosphere of a girl’s shyness.
Flower Knows-花知晓
Baozi and Hana, well-known cosplayers in China, have transitioned from their cosplay careers to become the founders of Flower Knows, a Chinese makeup brand renowned for its whimsical lolita packaging.
With a massive following of over 232 thousand fans on Facebook, their brand has captivated beauty enthusiasts with its irresistible kawaii vibes. Let’s delve into a makeup review of some of Flower Knows’ best products.
Must-Have Products from Flower Knows
One standout product from Flower Knows is the Little Angel Matte Lipstick (often out of stock), available on their official store. The packaging alone sets high standards for beauty products in China, resembling neo-renaissance pillars with an adorable twist. These liquid lipsticks are guaranteed to attract envy in any makeup room.
According to numerous Flower Knows makeup reviews, the lip glaze quickly sets into a velvety texture, providing all-day comfortable wear. With nine pigmented colors to choose from, this lipstick caters to various skin tones and occasions.
Another exquisite item from Flower Knows is the Circus Gradient Blush, inspired by delicate vintage trinket boxes. Opening up to reveal a pigmented blush, this product is formulated with organic ingredients specifically tailored for Asian skin tones.
The blush effortlessly blends into the skin, adding a radiant flush to your complexion. It’s perfect to create the trendy Douyin Blush Look. (What is Douyin Makeup?)
Flower Knows has successfully combined their passion for cosplay with their love for makeup, resulting in a brand that stands out with its unique packaging and high-quality products. Their Little Angel Feather Lip Glaze and Circus Gradient Blush are just a glimpse of the magical and enchanting world Flower Knows has to offer.
Florasis-花西子
When discussing the finest Chinese cosmetics brands, it is impossible not to delve into a makeup review of Florasis. This brand, also known as Hua Xi Zi (花西子) in Chinese, pays great attention to traditional Chinese style and culture, as reflected in their intricate oriental packaging and ingredient selection.
Florasis caters specifically to the Asian market, utilizing natural floral extracts and herb essences that are suitable for Asian skin types. The brand’s commitment to incorporating traditional Chinese elements sets it apart in the beauty industry.
Must-Have Products from Florasis
One exceptional product from Florasis that captures attention is the Floral Concentric Lock Lipstick, available on the Florasis Official Store. These lipsticks draw inspiration from traditional Chinese love locks and are encased in lock-shaped sleeves.
However, the real charm lies within. The lipstick bullets are meticulously engraved with scenes from the ancient Chinese love story of Zhang Chang drawing his wife’s eyebrows. This intricate detail makes it challenging to bring oneself to use these lipsticks, given their sentimental value and artistry.
Another luxurious beauty product worth mentioning in this Florasis makeup review is Floral Engraving Phoenix Makeup Palette.
The Floral Engraving Phoenix Makeup Palette is a tribute to the resilience and beauty found in the myth of All Birds Pay Homage to the Phoenix (百鸟朝凤, bǎi niǎo cháo fèng). This palette embodies the essence of patience and strength.
Enriched with natural extracts such as skin-brightening peony, antioxidant-rich pot marigold, and smoothing pearl powder, this palette not only enhances your beauty but also nourishes your skin.
The formulation is talc-free and minimizes fallout, ensuring a smooth application. The microfine particles are delicately arranged in a unique 3D lattice structure, effortlessly gliding over the skin to create a comfortable and buildable layer of pigment.
This versatile palette offers shades that can be used as eyeshadows, highlighters, and blush, making it a multipurpose and velvety-smooth addition to your makeup routine.
Colorkey-珂拉琪
Colorkey is a renowned cosmetics brand in the beauty industry, has made a name for itself with its vibrant makeup style and collaborations with beloved childhood cartoons like Doraemon, Hello Kitty, and Pokemon.
Based in Guangzhou, Colorkey has embraced a sweeter and cuter aesthetic with its Ice Cream collection, featuring adorable ice cream motifs. This versatility sets Colorkey apart as a Chinese makeup brand that appeals to young adults.
Must-Have Products from Colorkey
One standout product from Colorkey is the COLORKEY 10 Colors Eyeshadow Makeup Palette Tiger Paw. This compact palette offers 10 shades with two different textures, making it perfect for a day out.
The long-lasting and waterproof formula ensures you won’t need touch-ups. The matte and shimmery textures allow for creativity in eye makeup, but they also have additional uses. The matte shades can double as blush or contour, while the shimmery shades can be used as a highlighter.
With multiple palettes available, mixing and matching shades becomes a delightful possibility.
Another must-have from Colorkey is the Lip Mud Series, also available on the Colorkey Official Store. This collection offers a range of shades from light pink to raspberry red, providing abundant options for lip color. The buildable formula allows you to achieve a casual tint or a more intense look, making these lipsticks suitable for any occasion.
Judydoll-橘朵
If you find it hard to justify spending a significant amount of money on high-end branded makeup, there’s an alternative for you. Judydoll, one of the prominent makeup brands in China, is well-known for creating remarkably good duplicates of highly popular cosmetics, all at affordable prices.
Their focus on budget-friendly options doesn’t mean they shy away from bold colors. With Judydoll, you can explore vibrant shades like lime green, tomato red, and aqua blue, making it the ideal brand for those who enjoy artistic makeup.
Must-Have Products from Judydoll
When it comes to recommendations from Judydoll, 2 products stand out.
Firstly, there’s the Judydoll Starlight Highlighting Powder, available at the official Judydoll Shop.
This highlighter brick offers a stunning shine that rivals the renowned BECCA Shimmering Skin Perfector, but at a fraction of the price.
Secondly, the Judydoll Multi-Functional Makeup Palette is worth considering. This versatile palette features a spectrum of fun shades that can be used for various purposes, including eye makeup, blush, contouring, and even highlighting.
Focallure-菲鹿儿
Focallure, one of the top Chinese makeup brands, is a favorite among makeup beginners due to its affordable prices and high-quality products. It offers holy grail items that are perfect for expanding one’s makeup collection without breaking the bank.
For instance, their eyeliner is praised to be on par with CLIO’s pencil liners, but at a fraction of the price, costing only $3.
Focallure is known for its focus on producing multi-purpose makeup products that are beginner-friendly and easy to use, allowing newcomers to freely experiment and discover their own unique style.
Must-Have Products from Focallure
These highlighting and contouring sticks are a mixed bag. They offer a great starting point for makeup beginners and those looking for a very subtle enhancement. The ease of application and blending is a highlight, but the product’s longevity and the odd smell are drawbacks.
For a quick touch-up or a minimal makeup day, they do the trick. But for those looking for a more dramatic or lasting effect, you might find yourself needing something more potent. Would I repurchase?
Possibly, for their sheer convenience and skin-friendly formula, but I’ll keep searching for the holy grail of contouring products that meets all my needs.
Another must-have from Focallure is the High Coverage Water-Proo f Longstay Lightweight Concealer Cover Plate, also available on the Focallure Official Store. This concealer kit offers a combination of five concealing and color-correcting hues, including pink, green, and orange.
With these shades, you can easily customize your own unique concealer to address different needs, neutralizing redness and concealing dark circles effectively.
ZEESEA-滋色
ZEESEA, though a relatively new player in the beauty industry compared to other established Chinese cosmetics brands, has gained rapid global popularity.
They have made a significant impact with their groundbreaking collections, such as Enchanting Egypt and Forbidden City, which have captivated makeup enthusiasts worldwide.
By offering a departure from the typical cutesy makeup products, ZEESEA has become a go-to choice for those seeking something unique and different.
Must-Have Product from ZEESEA
ZEESEA’s Egyptian Style Eyeshadow Palette, a collaboration with the British Museum, is a standout product. It features a diverse range of jewel tones and glitters inspired by the rich treasures of Egypt.
While it includes unconventional shades like blue and green, the palette also offers plenty of everyday-wearable colors for versatile looks.
CATKIN-卡婷
Enter a realm of exquisite packaging and exceptional products with Catkin. As one of China’s leading makeup brands, Catkin has earned a prominent place in the hearts of C-beauty enthusiasts.
With over 6,000 counters across the country, Catkin has become a household name in the domestic market. The brand’s appeal lies in its fusion of intricate Chinese motifs with European designs, resulting in the creation of regal-looking makeup collections like the highly sought-after Catkin Summer Palace collaboration, which sold out within 24 hours of its launch.
Must-Have Product from CATKIN
A must-try from Catkin is their Summer Palace Lipstick, available on Catkin Official Store. This lipstick was the star of the Summer Palace Collection and played a key role in its rapid sell-out. The lipstick’s allure stems from its exquisite Chinese engravings. Not only does it boast a lightweight and buildable formula, but it also offers versatility.
A single layer provides a light tint, while additional layers can be applied for a bolder look. Furthermore, the lipstick feels weightless on the lips and contains nourishing ingredients like jojoba seed oil and castor oil to keep your lips hydrated.
Gogo Tales-戈戈舞
They are dedicated to creating high-quality makeup for every girl, ensuring long-lasting wear and comfort. Makeup, to them, is an art that allows girls to express their unique selves and discover new aspects of themselves.
They encourage self-love and self-expression through makeup.
Must-Have Products from Gogo Tables
The Gogo Tales Lip Tint is a highly underrated lip product that deserves more attention. In this review, we’ll delve into its performance and overall quality.
Firstly, let’s talk about affordability. Gogo Tales offers lip tints that are not only budget-friendly but also deliver impressive quality. Compared to other lipsticks in the market, they provide excellent value for money.
One standout feature of the Lip Tint is its lightweight formula. Upon application, it feels incredibly comfortable and barely noticeable on the lips. Unlike some lipsticks that can feel heavy or sticky, this product provides a pleasant and weightless experience.
The color payoff is another highlight. The shades may not always match the packaging accurately, but once applied, they blend seamlessly onto the lips. They provide a velvety smooth finish, which adds a touch of elegance and sophistication to any look.
The longevity of the Gogo Tales Lip Tint is impressive. It boasts a long-lasting formula, allowing you to enjoy beautifully tinted lips throughout the day without constant reapplication. This is particularly beneficial for those who prefer low-maintenance lip products.
In terms of packaging, Gogo Tales has embraced a minimalist design approach. The color choices are aesthetically pleasing and reminiscent of push pop candy, making the lip tints visually appealing. The simple yet attractive packaging adds to the overall charm of the product.
Joocyee-酵色
“Judydoll” and “Joocyee” belong to the same makeup group. Judydoll focuses on a youthful and girly aesthetic, while Joocyee, established in 2019, embodies a romantic aesthetic from an Eastern perspective.
It is dedicated to becoming a designer cosmetics brand that is more suitable for Chinese women.
Must-Have Products from Joocyee
The lip matte is lightweight and comfortable to wear. It does not sink into lip lines but does not smooth them out either. The color presentation on the lips is nice, making it a go-to lip color for the full season.
The Mirror Lip Glaze has a see-through base with plum purple and green gold shimmers. It enhances matte lipsticks by transferring and brightening the color, giving the lips a juicy and summery look. It can be applied on top of the lip matte for a more vibrant effect.
Venus Marble-唯蔓
“Venus Marble” is a cosmetics brand under the company “Wei Man Cosmetics Limited,” aiming to provide consumers with international beauty products through bold and practical designs.
The team presents the design concept of “Colorism Aesthetics,” which focuses on creating product diversity based on art while also meeting the makeup needs of consumers across different age groups with practicality.
Must-Have Products from VENUS MARBLE
Their popular product, the 12-color Marble Eyeshadow Palette, has sold over 1.4 million units annually.
Additionally, the 9-color Romanticism/Gold-digger Eyeshadow Palette has achieved annual sales exceeding 1.5 million units.
INTO YOU-心慕与你
In 2019, INTO YOU introduced Lip Mud, which quickly gained popularity as a hot-selling product. Its unique formulation and texture set it apart from traditional velvet lip products, offering users a more solid texture and full coverage. The result is a smooth and silky feel with a non-greasy matte finish, providing an unexpected and delightful experience.
The mud-like consistency of Lip Mud allows for heightened color saturation, enabling users to achieve vibrant and intense lip looks.
Moreover, its versatility extends beyond lip application, as it can also be used for cheek and eye makeup, allowing for effortless creation of sophisticated and coordinated looks.
Must-Have Products from INTO YOU
The INTO YOU Lipstick collection consists of two formulations: the super matte lip and cheek mud and the water reflecting lip tint. The super matte lip and cheek mud offers a velvety, matte finish, while the water reflecting lip tint provides a glossy, water-based sheen.
Super Matte Lip and Cheek Mud: The super matte lip and cheek mud boasts a velvety texture that adds a touch of luxury to your makeup routine. The shades in this range are highly pigmented and offer a vibrant color payoff.
However, it is worth noting that this formula can be slightly drying for some individuals. To combat this, it is recommended to apply a lip balm beforehand or blot the product with a tissue after application. This will help to retain moisture and prevent excessive dryness.
Water Reflecting Lip Tint: For those who prefer a glossier finish, the water reflecting lip tint is an excellent choice. This formula provides a subtle shine and a more toned-down appearance compared to the super matte lip and cheek mud.
The water-based texture ensures a comfortable and lightweight feel on the lips. It is versatile enough for everyday wear, giving a natural and fresh look.
Shade Range and Swatches: Youtuber KEZ purchased several shades from both the super matte lip and cheek mud and the water reflecting lip tint ranges. The shades ranged from nudist plum to pinkish orange in the super matte lip and cheek mud, offering options for different preferences and occasions.
The water reflecting lip tint had a more subdued color palette, which worked well as a base or when mixed with other shades.
FLORTTE-花洛莉亚
Make way for the newest kid on the block! FLORTTE emerged in the beauty scene between late 2018 and early 2019, capturing attention with its irresistibly cute packaging.
From eyeshadow palettes adorned with pretty keychains to eyeliners embellished with colorful doodles, FLORTTE’s product designs are bound to bring a smile to your face.
Beyond their packaging, this Chinese makeup brand impresses with its exceptional quality. Discover what makes FLORTTE a brand worth exploring for your makeup collection!
Must-Have Products from FLORTTE
When it comes to FLORTTE, their makeup products often draw inspiration from stationery, resulting in unique offerings. One standout item is the Salade De Fruits Liquid Eyeliner with a fun and vibrant vibe, this eyeliner is a testament to FLORTTE’s creative approach. Similarly, their Ultra-Fine Eyebrow Pencil resembles multi-colored scrapbooking pens.
However, the difference lies in the formula’s smooth application, allowing you to effortlessly achieve precise hair-like strokes. Notably, this eyebrow pencil also contains ginger, known for stimulating hair follicles and promoting brow hair growth, while strengthening each strand to prevent breakage.
FLORTTE’s product range extends beyond eye makeup. Their First Kiss Love Stick Series features bright and lightweight lip balms. Thanks to their non-sticky formula, these FLORTTE lip balms provide a comfortable wear, moisturizing your lips from within.
Say goodbye to any worries of tackiness or greasiness, and say hello to perfectly moisturized and beautiful lips that last for days to come!
Carslan-卡姿兰
Level up your makeup game with Carslan, one of China’s most luxurious domestic makeup brands. In 2021, Carslan took their brand to new heights by collaborating with renowned designers who have previously worked with high-end brands like Dior and Hermes.
This collaboration resulted in exquisite packaging designs that are truly worth splurging on. Carslan is committed to delivering a luxurious experience to its customers, combining exceptional quality with stunning aesthetics. With their emphasis on packaging and design, Carslan sets itself apart as a brand that exudes elegance and sophistication.
Must-Try Products from Carslan
Carslan Oil Control Liquid Foundation : This foundation is a game-changer for those with oily skin types. Infused with pure black truffle, a powerful antioxidant, this lightweight matte foundation provides long-lasting coverage for up to 24 hours without oxidizing. If you have dry skin, don’t worry—there’s also a moisturizing version specifically designed for you.
Exclusive Deer Sculpture Highlighter Powder in collaboration with Dunhuang Museum (available on Carslan Official Store): Inspired by the Buddhist wall paintings and sculptures found in the cave temples of Dunhuang, China, Carslan collaborated with Dunhuang Museum to create this stunning highlighter powder.
The highlighter features an embossed image of a deer frolicking in the horizons. Warm skin tones can opt for the shimmery champagne gold highlighter, while cool skin tones will find the peach pink highlighter more suitable. Experience the beauty of art and makeup intertwining in this extraordinary product.
CHIOTURE-稚优泉
Get ready to discover the trendsetter in the Chinese makeup industry – CHIOTURE. Established in 2009 as a skincare brand with a focus on natural ingredients, CHIOTURE expanded its offerings in 2014 to include makeup, creating a holistic beauty range.
Since then, this esteemed Chinese cosmetics brand has gained recognition for producing viral beauty products year after year. From a paw-shaped blusher to a mahjong-inspired eye makeup collection, CHIOTURE never fails to surprise and captivate with its innovative and unique creations.
Stay tuned to this brand to ensure you don’t miss out on any of their viral launches, as their products tend to sell out in no time!
Must-Have Products from CHIOTURE
CHIOTURE offers a range of captivating makeup products that embody both cuteness and quality.
Here are some recommendations:
- CHIOTURE Water Lip Glaze: This lip glaze lives up to its name – chio (meaning beautiful). Housed in an adorable baby pink case, this product is both charming and visually appealing. The highly moisturizing and pigmented formula provides the best of both worlds, giving you the effect of a lipstick and a lip gloss in a single item. Experience the perfect combination of hydration, color, and cuteness with this CHIOTURE gem.
- CHIOTURE Ice Cream Lip Glaze : For those who can’t resist cute vibes, the Ice Cream Lip Glaze is a must-have. Beyond its amazing formula, the highlight of this CHIOTURE lipstick lies in its packaging. The design resembles an icy cold treat, giving you a delightful experience every time you apply lipstick. Indulge in the playfulness and whimsy of this product while enjoying its high-quality performance.
CHIOTURE Cute Cat Claw Blush: Calling all cat lovers! This CHIOTURE blusher is a must-have addition to your makeup collection. With its adorable squishy toe beans on the case and a cheeky cat embossed into the blush itself, this product will capture the hearts of feline enthusiasts. Embrace the cuteness and charm of the CHIOTURE Cute Cat Claw Blush and add a touch of whimsy to your makeup routine
CHIOTURE continues to push boundaries with its innovative designs and high-quality cosmetics. Keep an eye out for their latest releases to stay on top of the trends in the Chinese makeup industry.
Cheerflor-雪芙蓉
Discover the allure of Cheerflor, a Chinese makeup brand with over two decades of industry experience. This esteemed cosmetics brand offers a wide range of exceptional products, including eyeshadow palettes, lipsticks, nail polish, and more.
Drawing inspiration from the opulence of the Victorian era, Cheerflor designs feature intricate floral patterns that exude elegance and sophistication.
Must-Have Products from Cheerflor
- Cupid Angel Eyeshadow Palette : Prepare to be captivated by the beauty of the Cupid Angel Eyeshadow Palette. Adorned with cupid angels and delicate floral motifs, this palette is a true work of art. The warm, peachy tones are perfect for achieving a summery look. Each shadow in the palette is embossed with intricate patterns, and the pigmented formula allows for easy buildability. With shades named after desserts like almond cream, creme brulee, and creamy apricots, this eyeshadow palette offers endless creative possibilities. Plus, its long-lasting formula ensures your eyeshadow stays flawless all day without creasing.
- Cheerflor Angel Blush: Prepare to fall in love with the enchanting Cheerflor Angel Blush. Its highly pigmented formula is easily buildable, allowing you to achieve a subtle pop of color or intensify the rosy glow on your cheeks. The blush applies smoothly and doesn’t appear cakey, ensuring a flawless finish. Say goodbye to worries about creasing as you apply more blush. With the Cheerflor Angel Blush, you can effortlessly enhance your natural beauty.
This is the end of the brands introduction part, Congratulations! ✌
Ever wonder why so many nice Chinese makeup brands rise so fast? ⬇⬇⬇FAQs:
Why Chinese Makeup Brands get so popular?
One might assume that the pandemic would dampen the demand for makeup, given the need to wear masks. However, this is not the case in the Chinese beauty market, where makeup brands have experienced significant growth since the outbreak.
These Chinese makeup brands have gained popularity both domestically and internationally, and there are several reasons behind their success. Unlike their Western, Japanese, and Korean counterparts, Chinese makeup brands offer high-quality products at affordable prices, without compromising on aesthetics.
Moreover, these brands have made substantial investments in renowned brand ambassadors such as Troye Sivan, Du Juan, and Justin Huang, as well as engaging key opinion leaders with large followings, like Li Jiaqi, the famous “Lipstick King” with 40 million fans on Douyin (China’s version of TikTok). Consequently, beauty enthusiasts of all ages are becoming familiar with these Chinese makeup brands.
Another strategy contributing to the success of Chinese brands is co-branding, wherein they collaborate with established brands to target consumers who are loyal to other brands.
For instance, ZEESEA partnered with the British Museum for their whimsical Alice In Wonderland collection, while Perfect Diary launched an adorable Hello Kitty vintage collection last year. These co-branded launches impressively showcase their products, capturing the attention of makeup enthusiasts worldwide.
Can Chinese Makeup Brands Be Considered Safe For Use?
Before joining the trend, it is crucial to ensure that the beauty products you use are safe for your body. As different products and brands may have varying ingredients, it is always advisable to conduct some research before applying anything to your skin. This principle applies to makeup and skincare products from all regions, including Korea, Japan, the West, and China.
When considering purchasing from Chinese makeup brands, it is recommended to support well-established brands that have undergone safety assessments in accordance with China’s Cosmetics Supervision and Administration Regulation (CSAR). Most reputable Chinese cosmetics brands will display safety certificates on their websites. If you cannot find the safety certificates, it is worth reaching out to the brand directly for more information.
Are Chinese Makeup Brands Cruelty-Free?
If you’re wondering whether the best Chinese makeup brands are cruelty-free, the situation is a bit nuanced. According to Humane Society International (HSI), Chinese makeup brands that produce “ordinary” cosmetics such as makeup, skincare, hair care, nail polish, and perfumes have not been required to provide samples for animal testing since 2014. Instead, they are allowed to conduct their own product risk assessments or use internationally recognized non-animal test methods.
However, it’s important to note that although animal testing is no longer mandatory, it is still legal and not explicitly banned in China.
Furthermore, special cosmetics such as sunscreen, hair dyes, hair perm solutions, anti-hair loss products, whitening products, and cosmetics based on new innovations are still required to undergo animal testing.
