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Chinese Instagram Models: Beyond the Great Wall of Social Media

Step into the magical world of Chinese fashion, where the runway shines with charm and style!

Meet stunning female models like Liu Wen and Fei Fei Sun, whose beauty glows like blossoming flowers.

Get ready to be captivated by male stars Zhao Lei and Timmy Xu, whose charm is as irresistible as a gentle breeze.

Join me on this amazing journey, where tradition and modernity blend in fashionable looks. 👗👠

Liu Wen:

Liu Wen is a trailblazing Chinese model who achieved remarkable success in the fashion industry. Her strong and androgynous look sets her apart from the crowd, making her the first Asian model to walk the prestigious Victoria’s Secret Fashion Show.

Liu Wen’s remarkable career is adorned with various accomplishments, including becoming the first Asian face of Estée Lauder and gracing the covers of numerous high-fashion magazines worldwide. With her elegance and charisma, she continues to be a prominent figure in the fashion world.

Xiao Wen Ju:

Xiao Wen Ju is a unique and captivating presence in the modeling world. With her playful and doll-like features, she has become a favorite among renowned fashion designers.

⭐(If you don’t have doll-like features, you can make one. Instructions HERE.)

Xiao Wen Ju has an impressive portfolio, having walked for prominent luxury brands and appeared in various fashion campaigns.

Her ability to effortlessly adapt to different styles and her delightful personality have made her a beloved figure in the industry.

On Instagram, you can find not only Chinese male and female supermodels but also some of the most beautiful scenic spots in China for posting travel photos.

In reality, using Instagram in China is not possible without a VPN; instead, Chinese users utilize a platform called “Xiaohongshu” (Little Red Book). On Xiaohongshu, you can explore the latest popular beauty trends and beauty products in China.

Sui He:

Sui He is an exceptionally talented Chinese model who has made a significant impact on the global fashion scene. Her strikingly beautiful features and commanding walk have earned her a place on the runways of renowned fashion houses, such as Chanel and Ralph Lauren.

With her distinctive look and professionalism, she continues to be a sought-after model, gracing the pages of esteemed fashion publications and representing luxury brands across the world.

Ming Xi:

Ming Xi’s elegant and graceful presence has garnered her international acclaim in the fashion industry. With her statuesque figure and captivating smile, she has walked for prestigious brands like Victoria’s Secret, Givenchy, and Versace.

Ming Xi’s versatility as a model shines through in her editorial work, where she effortlessly brings life to any concept. Her inspiring journey and dedication to her craft have solidified her place as a top Chinese model on the global stage.

Her private life always attracts gossipmongers’ attention in China.

Fei Fei Sun:

Fei Fei Sun is a true icon in the world of fashion. With her striking features, including her expressive eyes, she has graced countless magazine covers and played a pivotal role in increasing the representation of Asian models in the industry.

Fei Fei Sun’s unparalleled professionalism and dedication have led her to walk for prestigious fashion houses like Valentino, Dior, and Chanel, making her a highly sought-after figure in both the Asian and international markets.

Shu Pei:

Shu Pei is a Chinese supermodel known for her captivating beauty and strong presence on the runway. Her chiseled features and poise have led her to walk for esteemed fashion designers like Vera Wang and Alexander Wang.

Shu Pei’s versatility is evident in her ability to effortlessly switch between edgy and high-fashion looks, making her a favorite among top photographers and designers alike.

It seems that her personal life is attracting more attention than her career because her husband is Edison Chen.😛

Lina Zhang:

Lina Zhang is a rising star in the modeling world, representing China on the global stage. With her stunning features and incredible poise, she has caught the attention of major fashion brands and graced the runways of top fashion events.

Lina Zhang’s natural beauty and charm have endeared her to fans and industry professionals, ensuring her continuous ascent in the competitive world of fashion modeling.

Estelle Chen:

Estelle Chen is a Chinese-French model who has taken the fashion world by storm with her striking beauty and unique look. Known for her expressive eyes and radiant smile, she quickly gained recognition after walking in the Victoria’s Secret Fashion Show.

Estelle’s versatility has led her to work with renowned designers and appear in editorials for top-tier fashion magazines. Her impressive runway presence and dedication to promoting diversity in the industry have made her a rising star in the fashion world.

He Cong:

He Cong is a Chinese model known for her youthful charm and effortless grace on the runway. Her ability to embody various looks has landed her campaigns with prestigious luxury brands such as Chanel and Dior.

With her ethereal beauty and captivating personality, He Cong has garnered a substantial following on social media, inspiring fans and fellow aspiring models alike.

Chinese Male Models Instagram

Hu Bing:

Hu Bing is an iconic Chinese model, actor, and artist with a commanding presence. Known for his strong jawline and chiseled features, Hu Bing has walked the runways for major fashion houses and appeared in various international campaigns.

With his multifaceted talent and gentlemanly demeanor, he remains a prominent figure in the world of fashion and entertainment.

He became famous from my parents’ generation, and as he has aged, he has gained more charm. Can you tell if he is already 50 years old?

Zhao Lei:

Zhao Lei is a charismatic Chinese model celebrated for his rugged good looks and magnetic appeal. His successful career has seen him working with top fashion brands and gracing the pages of prestigious magazines. Zhao Lei’s versatility as a model has allowed him to embrace various styles, from high-fashion editorials to commercial campaigns.

Timmy Xu:

Timmy Xu, also known as Xu Weizhou, is a multi-talented Chinese model, actor, and singer. His boyish charm and expressive eyes have garnered him a massive following on social media. Timmy’s musical and acting endeavors have further solidified his popularity both in China and internationally.

Simon Gong:

Simon Gong, also known as Gong Jun, is a versatile talent in the world of modeling and acting. His handsome features and tall stature have made him a favorite among designers and photographers alike.

Simon’s acting career has also seen significant success, contributing to his widespread popularity.

Peng Yu Chang:

Peng Yu Chang is a Chinese model and actor known for his youthful and boy-next-door charm. With his approachable looks and talent in front of the camera, Peng Yu Chang has amassed a dedicated fanbase and has been featured in various fashion campaigns and magazine editorials.

Jackson Wang:

Jackson Wang, a prominent member of the South Korean boy group Got7 under JYP Entertainment, has captured the world’s attention. While the band took breaks, Wang found success in China with his own clothing line, Team Wang.

In 2020, he became the face of Cartier’s Pasha de Cartier watch campaign and collaborated with Fendi on an exclusive capsule collection in 2019. He stands out as a notable figure in both America and the United Kingdom, representing Asian men’s style. In 2021, he formed the Chinese hip hop group Panthepack under his self-founded label after leaving JYP Entertainment.

Recently, Wang focused on his avant-garde SPARKLES – MUDANCE summer collection. Inspired by self-awareness and embracing individuality, the collection features pastel pink, white, and floral prints on shirts, shorts, t-shirts, and swimwear with oversized silhouettes, paying homage to Chinese culture and the peony, China’s national flower.

Outside of high fashion, Wang’s personal style revolves around a mysterious black palette with blazers, leather jackets, and well-fitted t-shirts, radiating elegance. For those looking for Asian dandy inspiration, his Instagram is a goldmine of style ideas.

Liang Jiyuan:

The Chinese model, Liang Jiyuan, epitomizes the quintessential style icon, having graced the runways of esteemed fashion houses like Louis Vuitton and Neil Barret. Additionally, he starred alongside fellow Chinese model He Cong in Burberry’s 2020 Chinese New Year campaign. Lovers of street style would be remiss not to keep a close eye on this rising star.

Lucas Wong:

Born Wong Yat-hei to a Thai mother and Chinese father in the bustling city of Hong Kong, Lucas Wong stands as a valued member of the prestigious South Korean boy band SuperM. His boyish charm and innate flair for fashion earned him a coveted seat in the front row at Burberry’s spring/summer 2020 show.

Wong possesses an unabashed approach to fashion, embracing versatility in everything from hairstyles to jewelry, making him a style maven in his own right.

Song Wei Long:

At a mere 21 years of age, Song Wei Long boasts an impressive array of accomplishments. His name finds itself included in Forbes China’s esteemed “30 under 30” list, while his social media presence on the Chinese networking platform Weibo has garnered immense attention.

Furthermore, he has achieved recognition as a sought-after model and actor, thanks to his breakthrough roles in fantasy romance dramas like “Long For You” and “Beautiful Reborn Flower,” propelling him to stardom within China. With his boyish charm and captivating demeanor, Song now stands as a formidable force to be reckoned with.

In August of 2020, Song was appointed as Burberry’s esteemed brand ambassador for China, a strategic move that significantly widened the British label’s audience reach, primarily owing to the actor’s colossal following on Weibo—12,494,198 avid followers, to be exact.

His Instagram account provides glimpses into candid moments of his life, offering a sneak peek into his style diary, wherein he showcases an effortless fusion of casual oversized t-shirts, artfully cinched blazer ensembles, and even bold chest-baring looks.

Hu Yitian:

Hu Yitian, renowned for his role in the acclaimed drama “A Rush to Dead Summer,” has come a long way since his early days as a model. Nevertheless, his journey as an actor has brought him full circle, reigniting his passion for fashion.

He has become an undisputed style icon in the Chinese fashion market, attending prestigious fashion shows and securing coveted brand sponsorship deals.

A peek into his Instagram account unveils Yitian’s signature personal style, defined by two key elements: cozy sweaters and impeccably tailored suits, presented in a myriad of colors, prints, and finishes.


Liu Wen was indeed one of the most popular and internationally recognized Chinese models. She gained widespread fame for her striking looks and successful career in the fashion industry. Liu Wen has been a trailblazer for Asian models, breaking barriers and becoming the first Asian model to walk in a Victoria’s Secret Fashion Show.

Who is the most followed Chinese on Instagram?

The most followed Chinese on Instagram is DJ AMBER NA 藍星蕾 @amberna_official with 16M followers.

Who is the most famous influencer in China?

The most famous influencer in China is Li Jiaqi (李佳琦): Known as “Lipstick King,” Li Jiaqi gained fame for his livestreaming beauty and makeup product reviews. He became one of China’s top influencers with a vast audience and impressive sales records.

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